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Custom software and business automation

Turn manual processes into reliable digital workflows

We help growing businesses replace spreadsheets, repetitive admin, and disconnected tools with software that fits how they work.

Review Your Workflow See What We Build
The problem

Your team should not spend the day moving information between systems

  1. Scattered information

    Customer details and updates live across spreadsheets, inboxes, and unrelated apps.

  2. Repetitive administration

    People copy data, prepare similar documents, and send the same messages over and over.

  3. Disconnected tools

    Software does not talk to each other, so staff move information by hand.

  4. Harder growth

    More customers mean proportionally more admin, not more capacity.

Solutions

The right solution depends on the workflow

We start from the business problem and choose the simplest reliable approach.

Today

Today: every hand-off runs through a person Six tools — Email, Spreadsheet, CRM, Forms, Invoices and Drive — arranged in a ring around a single person at the centre. Each tool is joined to the person by one amber connector with an arrowhead at both ends, twelve arrowheads in all, so every exchange between two tools passes through the person. No tool connects to another directly. Spreadsheet CRM Drive Invoices Forms Email 12 touches
Your team is the integration. Every exchange between two tools is a person moving it by hand — twelve touches in this picture.

Connected

Connected: the workflow moves the data, not the person The same six tools in the same three columns, three above and three below a single workflow bar that spans them. Mint arrows run between every tool and the bar, so the tools exchange information through it. The person now sits below, off that path, joined to the bar by two amber arrows only: one request in and one result back. Two touches in all. Workflow Email Spreadsheet CRM Forms Invoices Drive 2 touches
The same six tools, still yours — now connected to each other. Your team is out of the data path and down to two touches: ask, and see the result.

Workflow Automation

Replace repetitive emails, spreadsheets, and manual updates with connected workflows.

System Integrations

Connect the tools you already use so information moves automatically.

Internal Business Tools

Replace fragile spreadsheets with software built for how your team actually works.

Customer Portals

Give customers a simple place to book, request, pay, or track progress.

Custom Business Software

Build around workflows that generic platforms cannot support well.

Websites and Digital Platforms

Customer-facing sites and platforms that support sales and operations together.

How it works

Start with one valuable workflow

You do not need to rebuild everything at once. We improve the highest-value process first.

  1. Understand

    Review the current process, people, tools, and where time is lost.

  2. Define

    Agree what to simplify, connect, or automate in a practical first version.

  3. Build

    Implement in stages and show working progress as we go.

  4. Launch

    Ship to real users, support the release, and improve from measured results.

Our products

We also build and operate products of our own

Shipping our own products keeps us close to the same decisions clients face: scope, cost, support, and iteration after launch.

  • Geography & data visualization Live

    CompareCitySizes.com

    See how cities really compare, on one map at true scale

  • Design & localization Coming soon

    Figma i18n XLIFF Plugin

    Export and re-import translations from Figma without breaking your localization pipeline

View all products

Insights

Practical notes on software and operations

Short articles for founders and operators deciding what to build next.

The Case for Boring Technology

Why stable stacks, predictable operations, and fewer moving parts help product teams ship faster over years, not just sprints.

Feb 2026 4 min read

Why Most Design Systems Fail

Design systems fail when they optimize for documentation instead of adoption, governance, and the actual pace of product work.

Jan 2026 6 min read

Shipping Consistently Without Breaking Things

Reliable delivery comes from small batches, clear release boundaries, and habits that make rollback boring, not heroic.

Dec 2025 5 min read
Read All Insights
Contact

Tell us what you want to improve

No technical specification needed. Describe the process and where it gets slow or repetitive.

We reply with relevant next steps, not a generic sales deck.